In February, we worked on an IBM shoot with Centerline Digital in Raleigh, NC for IBM’s new Watson Assistant for Auto-motives. Watson Assistant is a digital assistant designed to enhance vehicle experiences, helping the automotive industry better understand and interact with drivers and passengers.
Overall the shoot went pretty well. We provided heavy lifter drones and black arm for a stable car mount. Everything was shot on Alexa Minis with Anamorphics and CS4 Cooke lenses. The spot turned out fun.